The Trust Formula

Our training centers on building trust with prospects and clients.

Unlock Sales Success: The CEO's Complete Guide to Discipline and Coaching.

Unlock Sales Success: The CEO's Complete Guide to Discipline and Coaching.

Good coaching doesn't just deal with the present reality of a salesperson's skills and abilities. It's about possessing the vision to see what that salesperson could become with the right guidance, tr... ...more

Sales ,Sales Leadership

February 18, 20259 min read

Drive More Sales with Proven Self-Development Tactics.

Drive More Sales with Proven Self-Development Tactics.

If your sincere desire is to drive more sales, then I will ask you to give some serious thought to heartfelt personal self-development. ...more

Sales ,Sales Leadership

February 04, 20259 min read

Building Authentic Relationships to Grow Sales in a Distrustful Business World.

Building Authentic Relationships to Grow Sales in a Distrustful Business World.

The question I have for you this week is simple... How can you apply truth, love and building authentic relationships to help you drive sales growth in a distrustful business world? ...more

Trust ,Sales &Sales Leadership

January 21, 20259 min read

The Case for Heartfelt Leadership in a Post-Trust World.

The Case for Heartfelt Leadership in a Post-Trust World.

In searching throughout Proverbs, this passage brings to light a profound leadership principle that combines two vitally important qualities, truth and love. In a post-trust world, truth in leadershi... ...more

Trust ,Sales &Sales Leadership

January 14, 20259 min read

3 Ways Creating Inspirational Experiences Can Boost Your Sales Growth.

3 Ways Creating Inspirational Experiences Can Boost Your Sales Growth.

John Keats believed that the simple observation or knowledge of something does not make it truly real or meaningful; rather, it's through direct engagement and experience that one fully comprehends an... ...more

Sales ,Sales Leadership

January 06, 20259 min read

Transform Your Leadership: Speak Clearly, Concisely, and Connect Deeply.

Transform Your Leadership: Speak Clearly, Concisely, and Connect Deeply.

As a leader, the language you use reflects your character, values, and the culture you want to cultivate. Every word you choose shapes perceptions, builds and or undermines trust, and sets a standard ... ...more

Sales Leadership

January 01, 20257 min read

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Get The Book That Started a Movement in the Insurance Industry

When Selling From the Heart released in 2018 it struck a chord in the insurance profession.

Executives, sales leaders, and sales professionals across multiple industries recognized that the biggest obstacle to growth was the ability to build and sustain trust. Larry Levine's book is a cry for authenticity. Buyers can smell insincerity. In the book, Larry shares his practical framework to bring authenticity and substance to prospects and customers.

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"This book isn't one of those fluffy sales books that you read and have no way to act on. Selling from the Heart captures what it truly means to be successful in sales. It's not about the commission check, but rather helping people achieve their goals whatever they may be. I don't normally read for enjoyment, but I could not put this book down."

Lee Salz
Author, Sell Different

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