The Trust Formula

Our training centers on building trust with prospects and clients.

The Case for Heartfelt Leadership in a Post-Trust World.

The Case for Heartfelt Leadership in a Post-Trust World.

In searching throughout Proverbs, this passage brings to light a profound leadership principle that combines two vitally important qualities, truth and love. In a post-trust world, truth in leadershi... ...more

Trust ,Sales &Sales Leadership

January 14, 20259 min read

Revamp Your Customer Relations: Stop Taking Them for Granted!

Revamp Your Customer Relations: Stop Taking Them for Granted!

In this fast-paced world, it’s sometimes easy to overlook the simple yet profound elements that contribute to one's happiness and well-being. Now, I ask you to think about your customers. ...more

Trust ,Sales &Sales Leadership

December 23, 20248 min read

From Amateur to Pro: Elevate Your Sales Game Instantly.

From Amateur to Pro: Elevate Your Sales Game Instantly.

Professionalism is not merely a trait but a vital component of sales success. By embodying professionalism, you position yourself as a valuable partner for your clients who seek expertise, reliabilit... ...more

Trust ,Sales &Sales Leadership

December 10, 20248 min read

Authentic Prospecting: Unveil the Secrets to Genuine Sales Growth.

Authentic Prospecting: Unveil the Secrets to Genuine Sales Growth.

Being the real you is scary while prospecting. The time is now to get real and get honest with yourself. Take off the 'bravado mask' that hinders you from prospecting. The barrier it's creating will n... ...more

Trust ,Sales &Sales Leadership

November 18, 20249 min read

Rise Above Mediocrity: Discover the Path to Success!

Rise Above Mediocrity: Discover the Path to Success!

Discipline is not just beneficial, it's absolutely necessary for those who aspire to achieve high standards in any endeavor. It requires consistent effort, practice, and a willingness to learn from fa... ...more

Trust ,Sales &Sales Leadership

November 05, 20249 min read

Revolutionize Your Sales and Break Free from Complacency!

Revolutionize Your Sales and Break Free from Complacency!

As we get started, reflect upon this quote from A.J. McLean, "You have to become comfortable in the uncomfortableness." Will you allow discomfort to become your sales catalyst? ...more

Trust ,Sales Sales Leadership &CEO/Executive

October 15, 202411 min read

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Get The Book That Started a Movement in the Insurance Industry

When Selling From the Heart released in 2018 it struck a chord in the insurance profession.

Executives, sales leaders, and sales professionals across multiple industries recognized that the biggest obstacle to growth was the ability to build and sustain trust. Larry Levine's book is a cry for authenticity. Buyers can smell insincerity. In the book, Larry shares his practical framework to bring authenticity and substance to prospects and customers.

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"This book isn't one of those fluffy sales books that you read and have no way to act on. Selling from the Heart captures what it truly means to be successful in sales. It's not about the commission check, but rather helping people achieve their goals whatever they may be. I don't normally read for enjoyment, but I could not put this book down."

Lee Salz
Author, Sell Different

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