The Trust Formula

Our training centers on building trust with prospects and clients.

Revolutionize Your Sales With Authenticity and Integrity

Revolutionize Your Sales With Authenticity and Integrity

In this powerful article, Larry Levine challenges sales professionals to rethink how they show up in today’s marketplace. Drawing on the principles from his new book Selling in a Post-Trust World, he ... ...more

Trust ,Sales &Sales Leadership

March 25, 20257 min read

CEO Transformation: Care for Your People, Win Your Clients.

CEO Transformation: Care for Your People, Win Your Clients.

Today’s leaders must cultivate trust, authenticity, and care, both internally with their employees and externally with their clients. This is all about being an intentional leader. ...more

Trust ,Sales &Sales Leadership

March 18, 20257 min read

From Self-Trust to Business Growth: Secure Client Trust Now.

From Self-Trust to Business Growth: Secure Client Trust Now.

Self-trust acts as a buffer, liken this to bumpers, helping you to bounce back from failures and see them as learning opportunities rather than reasons to simply give up. ...more

Trust ,Sales

February 25, 20258 min read

Building Authentic Relationships to Grow Sales in a Distrustful Business World.

Building Authentic Relationships to Grow Sales in a Distrustful Business World.

The question I have for you this week is simple... How can you apply truth, love and building authentic relationships to help you drive sales growth in a distrustful business world? ...more

Trust ,Sales &Sales Leadership

January 21, 20259 min read

The Case for Heartfelt Leadership in a Post-Trust World.

The Case for Heartfelt Leadership in a Post-Trust World.

In searching throughout Proverbs, this passage brings to light a profound leadership principle that combines two vitally important qualities, truth and love. In a post-trust world, truth in leadershi... ...more

Trust ,Sales &Sales Leadership

January 14, 20259 min read

Revamp Your Customer Relations: Stop Taking Them for Granted!

Revamp Your Customer Relations: Stop Taking Them for Granted!

In this fast-paced world, it’s sometimes easy to overlook the simple yet profound elements that contribute to one's happiness and well-being. Now, I ask you to think about your customers. ...more

Trust ,Sales &Sales Leadership

December 23, 20248 min read

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Get The Book That Started a Movement in the Insurance Industry

When Selling From the Heart released in 2018 it struck a chord in the insurance profession.

Executives, sales leaders, and sales professionals across multiple industries recognized that the biggest obstacle to growth was the ability to build and sustain trust. Larry Levine's book is a cry for authenticity. Buyers can smell insincerity. In the book, Larry shares his practical framework to bring authenticity and substance to prospects and customers.

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"This book isn't one of those fluffy sales books that you read and have no way to act on. Selling from the Heart captures what it truly means to be successful in sales. It's not about the commission check, but rather helping people achieve their goals whatever they may be. I don't normally read for enjoyment, but I could not put this book down."

Lee Salz
Author, Sell Different

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